Whale Tail® Plate Educational Page | California Coastal Commission

The California Coastal Commission is dedicated to protecting and enhancing California’s coast and ocean for current and future generations. One way the Commission raises funds for this mission is through sales of the iconic Whale Tail® license plate.

I was tasked with designing and building an educational landing page to support awareness and engagement around the plate. Using a video produced by our team as the centerpiece, I brought the story to life online—incorporating whimsical illustrations from the video and scenic coastal imagery to create an engaging, visually rich experience.

To make the page even more interactive, I designed and implemented a "try-on" Whale Tail® plate feature, allowing users to visualize the plate on their own vehicle. The result was a playful, informative digital experience that supported the Commission’s mission and made learning about the plate fun and accessible.