2.0 Launch Landing Page | ROKA
Art Direction, Web Design, and Webflow Development
ROKA is an independent performance eyewear brand known for bringing elite sport performance technology into everyday eyewear. As part of the launch of Barton and Braker 2.0—two of their top-selling sunglasses upgraded with new tech features—I led the design and art direction for a dedicated educational landing page.
The goal was to clearly communicate the benefits of the 2.0 upgrades while maintaining brand consistency and visual impact. I designed and then built the page in Webflow, ensuring a responsive, engaging experience that effectively showcased the product enhancements.
This landing page became the creative cornerstone for the broader campaign, with assets adapted across key marketing channels including email and social media.
