Soft Launch

Soft Launch is a San Antonio–based artist collective I co-founded with my friend and collaborator, Natasha. Our shared mission: to get the work of emerging artists, particularly local ceramicists, into the world and into people’s homes. We envisioned Soft Launch not just as a booth in local markets, but as a vibrant community platform where creative voices could be celebrated, supported, and shared. I led the brand identity, web design, photography, and early social media strategy and design. From concept to execution, my focus was on creating a cohesive visual experience across all touchpoints that reflected the playfulness and accessibility at the heart of Soft Launch.