Women on the Road is a She Explores podcast series that shares stories and experiences from women living on the road. Gale Straub, the founder of She Explores, and Laura Hughes, the voice of Women on the Road, wanted a logo that expressed a sense of travel without representing one particular kind of woman or vehicle.
The inspiration for this logo derives from familiar travel keepsakes including travel patches, posters and postcard. Also, keeping with the She Explores brand, the logo drew inspiration from the beautiful simplicity of the She Explores logo. Similar to the She Explores logo, the Women on the Road logo was designed to be placed on a photo or illustration, while still being a strong individual design. Taking notes from the vintage travel posters and gorgeous photography from Laura Hughes, the logo was placed on a stylized image of Antelope Canyon.