Swallowtail Vineyard is a fictional internationally recognized, award wining, boutique winery based out of Lorane, Oregon. They have had the same look and feel since the 70's and they feel that it is time for a change. The market is so competitive and they feel that their calm and old-fashioned look is hurting them. They are fun people and feel that their image needs to be more fun and appeal to the new generation of wine lovers.
This project was a rebranding packaging project that turned their old-fashion look into a bold statement! The concept behind the branding is vulgar compliments.
Student Work | 2016