Pursuit is a conceptual political package design covering reproductive rights, human rights and environmental protection. There are three levels to each package: a definition of the product, side effects of the product and recourses for more information on the product. The concept for this project is to take a political issue and look at it in a different form. In many ways the concept and design plays with satire, old-fashion ideology, ideas of consumerism and it's effect on our policies in the US.
Copy on the packaging:
a practice of protecting the natural environment on individual, organization controlled or governmental levels, for the benefit of both the environment and humans.
This timeless product allows the human race to live one with nature, for the benefit of all living species.
Some side effects may include but are not limited to: a clean, pollution free sustainable living environment; clean drinking water; clean air; sustainable clean energy; advances in science; more efficient energy sources; more efficient and less pollutant manufacturing procedures; traveling to “planet B” for vacations only, not evacuation; maintaining wildlife habitats, public lands, national parks and wildlife areas; and much more.
noun | plural noun: human rights
a right that is believed to belong justifiably to every person.
This one of a kind product is inherent to all human beings, no matter nationality, place of residence, sex, national or ethnic origin, color, religion, language, or any other status. Equally entitlement to human rights without discrimination is in the core of this product. These rights are all interrelated, interdependent and indivisible.
Some side effects might include but are not limited to: humans being treated equally and without discrimination based on race, religion, sexual orientation, gender, language; a decrease or end to racial profiling, border killings, and denial of due process rights; no human being treated as “illegal” or outside the protection of the law; no human treated inhumanly, with cruel, degrading conditions or tortured; an end to policies and practices at the federal, state, and local levels that continue to disproportionately burden racial and ethnic minorities; minorities not being unfairly victimized by racial profiling; an end to racial minorities often being subject to police brutality, unfair housing and loan practices, harsher disciplinary methods in schools, and a sub-par quality of education; a stop to immigrant workers being abused, exploited, and becoming scapegoats and victims of racism and stereotyping; and so much more.
noun | plural noun: reproductive rights
the right of individuals to decide whether to reproduce and have reproductive health. This may include an individual's right to plan a family, terminate a pregnancy, use contraceptives, learn about sex education in public schools and elsewhere, and gain access to reproductive health services.
This extraordinary product allows members of all genders a variety of reproductive choices and the education to make the right choices.
Some side effects might include but are not limited to: decrease in abortion rates; decrease in teenage pregnancies, better awareness of sexually transmitted diseases; healthier sexual relationships; access to affordable reproductive health care; awareness and education about reproductive health including cancer and STDs; access to comprehensive sex education; education,care and protection for the LGBTQ community; safe environment for family planning, access to affordable pap test, STD test and cancer screenings; access to affordable health for minorities, low income families, teenagers without stigma or discrimination; and so much more.
Student Work | 2017